Welcome!

Did you know that approximately every 48 minutes someone dies because of a drunk driver? Or that 1 in every 3 people in the U.S. will be involved in an alcohol-related crash in their lifetime? That means you or one of your family members likely will be or have been affected by drunk driving. Finally, did you know “An average drunk driver will drive drunk 87 times before being pulled over!” (http://dontdiedrunk.org/). That’s a pretty scarey thought. These reasons and many others are why our Case Studies class has decided to fight drunk driving.

Every spring, business students at Manchester College get an awesome opportunity in their Case Studies class. All the seniors in Accounting, Finance, Management and Marketing come together in one class to develop and run a business. By having all the majors back in one class the students can each work in their department as well as with the other departments and get the real feel of being in a business environment. The profits from the business are given to a charity of the students’ choosing. 

This year’s class decided we wanted to fight against drunk driving. We came up with the business name #Survive and the slogan “Your Life Is Trending.” The name and slogan tie back to Twitter lingo. For those of you who are not familiar with Twitter, anytime someone puts a hash tag (#) in front of a word in their tweet it creates a trend. Thus the play on words in “Your Life Is Trending.”

We are very fortunate that the Drug and Alcohol Consortium of Allen County was willing to partner with us. They have provided us with our seed money to purchase products, as well as contacts and lots of support. Throughout the semester we will be working on volunteer projects with them and at the end of the semester all of our profits will go back to them.

We’ll be selling several different products, although in actuality we’re really selling the cause more than the products. Our biggest project will be going to businesses with catchy coasters we’ve designed that say “Don’t Drink and Drive,” along with “#Survive,” and “Your Life Is Trending.” We’ll be going around to bars, clubs and restaurants in Allen county trying to sell the cause to them.

Our next anti-drunk-driving products  are being sold to anyone who is interested in them. We are  selling magnets that can go on your car, like a bumper sticker, or just on your fridge if you’d prefer. We also have car fresheners to go in your cars. Finally, we’ll be selling awesome T-shirts. After all, wouldn’t you love to be contributing to this great cause while sharing the message with everyone you encounter?  If you have an interest in buying any of them let us know!

If you’re interested in the cause and want to know how and what we’re doing, this is the place to be. This blog will be used to share our experiences. We also will be sharing stories of friends and family of ours who have been affected by drunk driving.

So whoever you are – friends of ours, family of ours, people in the community, people who care about the cause, Manchester alumni, friends of Manchester, or anyone else, we welcome you! We’re super excited about the fun-filled, great hands-on learning experience we’ll be having and hope you too can join in by following, supporting us, purchasing products and more!

Kira Wennerholm – Public Relations Manager of #Survive